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“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny.”    ― Aristotle


“Shay is a remarkably talented business leader who brings a strong combination of marketing acumen, strategic thinking and compassionate leadership to her work. Shay consistently out-performed goals, particularly with regard to marketing performance. Her strengths include excellent communication skills, building followership, and a passion for fresh ideas. It was a genuine pleasure to manage and work with Shay.”  ​

Catherine Wright, Former Head of Visa Marketing Consulting, Visa Inc.

“Shay was a key member of my marketing team for several years. During our work together, she was a consistent top performer because she combined a strong sense of strategic discipline with a capacity to develop creative solutions to our business problems. As a result, she always made a positive impact on our bottom line business results. In addition, Shay is a real charmer of a person - a great team player who helps others perform at their top capacity. If you have need of someone who is creative, strategic and capable of leading a team, hire Shay. She'll delight you and make you look smart.”

Scott Rhodes, Former Vice President of Innovations, Marketing Vice President, RJ Reynolds

“Shay is an extremely bright and engergetic marketing mind. I had the priviledge of working with her on several of the largest Visa issuing partners. Shay brings deep marketing knowledge across a number of key industry facets yet is able to apply them in a practical way that clients can understand. I worked directly with Shay over a 4+ year period and she exhibits strong project and leadership skills, manages client expectations and deliverables and works seamlessly with cross functional teams. Shay would be a significant asset to any marketing organization.”

Patrick LaFrankie, Senior Vice President, Visa Inc.

“Shay is a razor-sharp mind, an insightul marketer and a strong leader. Her approach to both business challenges and cross-functional team dynamics were inspired and accomplished - in part due to her excellent communication skills, a deep passion for marketing, and strategic thought leadership. It was a joy to work with Shay.”

May Ebarle, Senior Business Leader, Visa Marketing Consulting, Visa Inc.

“Shay and I worked together for many years while with RJ Reynolds. Our last project, developing core strategies for the company's brands, exemplified her career and work ethic. She is a go getter and has a 'can do anything' optimism in approaching every issue. No project is too large or complex or time consuming for Shay. She is highly creative, yet practical and puts growing the business as her first priority. She quickly learns a business in order to ground her ideas and decisions, yet asks provocative questions to get everyone thinking outside their boundaries. She is a student of marketing and intuitively understands brands and their consumers and potential consumers and puts that knowledge to work in her plans and programs she creates. Besides being incredibly smart, Shay is a lot of fun to work with, a born leader and someone whom everyone enjoys being around. I whole heartedly recommend Shay Mustafa for any business and marketing challenge you might have.”

Melanie Barbee, Former Vice President of Marketing, RJ Reynolds

“I had the opportunity to work with Shay at RJRT several years ago. Sharonda (Shay) is exceptionally talented and a true pleasure to work with. She has always been one of the best in the business. If I were looking to hire or partner with someone, she would be at the very top of my list in every respect.”

Danielle Lamphier, Former Brand Marketing Manager, RJ Reynolds

"Shay has been a true partner for my company.  She has offered innovative thought-leadership for both the strategic direction of the agency, and several marketing initiatives we've undertaken on behalf of our clients.  Shay has integrated seamlessly with the team and consistently demonstrates her vested interest in the success of our work. Time and time again Shay has gone above and beyond the call of duty to exceed our expectations.  She's versatile, professional, and well rounded on a myriad of business challenges.  We have been very fortunate to engage with her through various stages of the firm.  I have recommended Shay to many others and will continue to be an advocate for the type of results she is able to produce."

DeAlva Glenn, CEO and Principal,  D. Wilson Agency

“Shay showed me what a true leader is and most definitely inspired my work after OverstockAds. Her ability to be a strong yet compassionate leader, fast-paced, quick-thinking yet strategic and completely astute was truly a sight to see. It was an amazing experience being able to work alongside Shay and learn so much from her. I’d unquestionably welcome the opportunity again. She's a force to be reckoned with in the marketing industry.”

Candice Durham, Former Marketing Intern, OverstockAds

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