top of page

Changing business dynamics require flexible working relationships.

Consulting Services


An approach grounded in classical marketing discipline fundamentals while leveraging innovative methods to achieve business results.


Our services include...

• Corporate marketing strategy and planning
• Brand strategy, positioning and architecture
• Customer engagement, acquisition and retention
• Ideation and content creation
• Program concepts and development
• Project oversight
• Pitch and presentation development

From Fortune 100 companies to start-up ventures, Shay offers a depth of diverse experience.  As a senior marketer, consultant and entrepreneur, she has worked in the advertising technology, consumer packaged goods, retail banking, payments and training fields in both business-to-consumer and business-to-business roles.

As a consultant she has supported clients in a range of industries including education, government, personal care products and professional services.

An X Factor Resource for Agencies


Would your agency benefit from a marketing resource that helps to WOW your clients?


Shay is a marketing resource for thoughtfully crafted, results oriented strategies and programs that will make your clients glad they hired you. 

As an extension of your team, she works behind the scenes to help your agency shine.  Shay serves as a differentiating factor you can count on to deliver rich thinking, insights and ideas to move your clients, thus your business, forward.

Not sure what projects you might need assistance with now? No worries.  Consider a brief  “get to know Shay” call now and she’ll be poised to jump in when you do have a client need.

The Shay Mustafa Group is a consulting practice focused on delivering marketing expertise and  solutions to small and mid-size firms. 

Led by Shay Mustafa, an experienced brand and marketing strategist, the practice works with clients to identify and address their most pressing business opportunities and challenges.

Shay assists clients seeking thought partnership, pragmatic options and execution know-how. Her approach to client engagement is one of partnership, allowing her to serve as an extended member of her client's team. In addition, the consultancy's flexible business model allows for the scaling of resources to deliver both the best solutions and value to clients.

Why The Shay Mustafa Group?


• Marketing Expertise to Help Achieve Business Results
"There are a lot of consultants...I need real experience."


​It's time to hire a proven marketer who offers 16+ years of marketing and business experience with a performance record to back it up.  Get the genuine intellectual horsepower your business needs.

• Thought Partnership and Execution Know How
"That’s a great idea but how do we do it? "


Ideas alone are not a solution. Shay brings a fresh, informed perspective and creative energy to every client project.  She also combines that creativity with pragmatic, fact-based solutions that can be implemented.

• A Commitment to Quality Work
"I need guidance for MY business, not cookie cutter answers."


Shay works with only a handful of clients at any given time to offer a high level of engagement. Much of her business is repeat and built through individuals who witness the caliber and impact of her work.

• Client Partnership That Increases Your Team's Capacity
"Do I need a consultant or a full time hire?


Shay works to quickly understand your objectives and deliver marketing solutions to help achieve them.  She offers the flexibility of freelance engagements yet works as an extension of your team. Simply put, you get proven talent at a value that yields a good return for your investment.

bottom of page